What is meant by “Breakage” in Retailing?

The manipulative nature of promotions is very well established in the RETAIL INDUSTRY and one such principles is termed as “BREAKAGE”. BREAKAGE measures the percentage of customers who FAIL to take ADVANTAGE of a PROMOTION and end up paying FULL PRICE for the product instead. This typically happens when buyers do not bother performing theContinue reading “What is meant by “Breakage” in Retailing?”

Understanding differences between “Charisma” and “Energy”

Charisma comes from a CLARITY of WHY.A charismatic leader has a clear sense of VISION and a JUST CAUSE in mind.It comes from absolute conviction in an IDEAL bigger than oneself. Energy in contrast comes from a GOOD NIGHT’s SLEEP or lots of caffeine.Energy can EXCITE. Only Charisma can INSPIRE.Charisma commands LOYALTY whereas Energy doesContinue reading “Understanding differences between “Charisma” and “Energy””

Comparison between Great Organizations and a TRAPEZE

A trapeze who does deadly stunts would need a NET for protection in the eventuality when the stunt flops. The presence of the NET would be sure enough to psychologically inspire the TRAPEZE to attempt such deadly stunts. Like in great organizations the employees are made to feel safe by iconic leaders.When the employees feelContinue reading “Comparison between Great Organizations and a TRAPEZE”

Why Companies with a strong sense of WHY , are top performers?

Companies with a STRONG SENSE of WHY are able to INSPIRE their EMPLOYEES. These employees are more PRODUCTIVE and INNOVATIVE and the feeling they bring to WORK attracts other people eager to work there as well. When people inside a company know WHY they come to work , people outside the company are vastly moreContinue reading “Why Companies with a strong sense of WHY , are top performers?”

How Great Leaders look at “good fits” in an organization?

All great leaders have in COMMON is the unique ABILITY to find GOOD FITS to join their organizations. People WHO BELIEVE WHAT THEY BELIEVE. The ability to find such people makes it easier for them to provide GREAT SERVICE. SouthWest is a great example for the same. As Herb Keller famously said : “You doContinue reading “How Great Leaders look at “good fits” in an organization?”

How do Level 5 leaders motivate their people?

Level 5 leaders firstly board the RIGHT PEOPLE in the BUS and take the WRONG PEOPLE off the bus. Since they already have the RIGHT PEOPLE , they will be SELF MOTIVATED. Hence the key if NOT to DE-MOTIVATE these people. The sure shot means of DE-MOTIVATING them is to ignore the BRUTAL facts ofContinue reading “How do Level 5 leaders motivate their people?”