These three things ensure the work we do is truly satisfying

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers “Those three things — autonomy, complexity, and a connection between effort and reward — are, most people will agree, the three qualities that work has to have if it is to be satisfying.”

This is what SUCCESS is a function of

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers “Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.”

What goes into making OUTLIERS?

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers “Outliers are those who have been given opportunities—and who have had the strength and presence of mind to seize them.”

Money alone cannot give us fulfillment , this is WHY

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers “It’s not how much money we make that ultimately makes us happy between nine and five. It’s whether or not our work fulfills us. Being a teacher is meaningful.”

This is what is meant by a WORLDVIEW

Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

Realizing this simple truth can make better Marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”

This is what happens when consumers feel cheated

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

This is the mistake MOST marketers make

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

This is the science behind buying pattern of consumers

Adopted from the following great quote of Seth Godin from his book All Marketers Are Liars “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”