Tag: Start With Why

What is the BIGGEST LESSON the WRIGHT BROTHERS taught the ENTIRE WORLD?

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

Wright Brothers as we all know invented the first airplane.

But if we look book at history we can find that Samuel Langley was more equipped than the Wright Brothers , yet could not achieve what the Wright Brothers did.

Langley had a passion for aeronautics and knew WHAT he needed to do.He did not have a CAUSE to champion and more than anything else fame , earning money was his driving motivation.There was no clear sense of WHY.

Contrast this with the Wright Brothers , they clearly knew WHY it was important to build the plane.Not a single person working with the Wright Brothers had college education.

They imagined the benefits to everyone else if they were successful , they had the clear sense of WHY.Rest as they say is history.

Are you having TROUBLE trying to ARTICULATE your ORGANIZATION’S VISION and MISSION statements?This would HUGELY HELP..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

The VISION Statement is the PUBLIC statement of the founder’s intent , WHY the company exists.

It is like the VISION of the future which does not exist now.

The MISSION statement is the description of the route or guiding principles , HOW the company intends to create the future.

In all iconic organizations be it Apple , SouthWest Airlines , CostCo there is a clear difference between these two statements on the basis of WHY and HOW respectively.

Are you BLINDLY trying to COPY a BUSINESS MODEL?Learn from this CASE STUDY about PITFALLS..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

United had TED ,Delta launched SONG but both failed , WHY?

In order to compete with the iconic brand SouthWest Airlines in the economy airline segment , United launced TED while Delta Airlines launched SONG.

Both these brands failed.It is not because of WHAT they did it is because noone was convinced WHY the brands existed in the first place.

SouthWest on the other because of their very clear and crisp messaging and communication of their WHY was able to have loyal customers unlike Delta and United.

Without a clear sense of WHY in their messaging the customers had to judge TED and SONG solely on price or convenience.

This the major reason both the brands failed.

Are you in AWE of an ENERGETIC individual?Don’t MISTAKE ENERGY for CHARISMA..

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Adopted from the following great insight shared by Simon Sinek

“Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.”

Do you aspire to be a GREAT LEADER?Focus on these 4 ASPECTS..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

“Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.”

Are you an ENERGETIC LEADER yet not able to drive results?Way forward..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

“Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.”

As an ENTREPRENEUR are you confused with your HIRING strategy?Know what great companies do..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”

Do you think being ENERGETIC is being CHARISMATIC?Time to change..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

“Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.”

These TWO things are a MUST for GREAT LEADERSHIP..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it”

Are you BUSY COMPETING with OTHERS?Time to change..

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Adopted from the following great insight shared by Simon Sinek from his book Start With Why

“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you”