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Adopted from the following great insight shared by Dan Ariely from his book Predictably Irrational
“Honesty and dishonesty are based on a mixture of two very different types of motivation. On the one hand, we want to benefit from cheating (this is the rational economic motivation), while on the other, we want to be able to view ourselves as wonderful human beings (this is the psychological motivation).”
Reblogged this on DipsUnplugged.