Via fMRI techniques it has been observed by doctors the world over that extrinsic rewards act as an enticement to addict humans in order to pursue risk seeking behavior.
The enticement of rewards stimulate the flow of dopamine and excite an area of brain known as Nucleus Accumbens.Since this is a dopamine driven addiction hence the effect is short lived.
Just like with any other addiction , only the temporary excitement is over the mind seeks more of the pleasure.
Adopted from Daniel Pink’s book Drive , this shows the harmful impacts that extrinsic rewards can cause in our lives.
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