What is a “Why Statement”?

Knowing our individual WHY is key to finding meaning and purpose in our lives.

Simon Sinek , who has introduced the concept of “WHY” has provided a format of this WHY statement.After lot of soul searching and choosing the right partners , WHY discovery is possible.

The WHY statement comprises of the “contribution” to create the desired “impact” in our lives.It must be said this gels with our brain’s natural inclination to find a meaning or sense of purpose.

The structure of the WHY statement is:

To __CONTRIBUTION______________________________________________ so that _IMPACT_____________________________________

Adopted from Simon Sinek’s book titled “Find Your Why”