A “Just Cause” as mentioned by Simon Sinek in “The Infinite Game” is the vision espoused by the infinite minded leader to enable an organization to sustain in the infinite game.
A just cause needs to be deeply personal to those who hear it and for those who espouse it.The more personal the message is , the more deeply or emotions will be stoked to advance the just cause.
This is similar to the “war of independence”.All those who are inspired to fight the battle of independence don’t fight the battle for themselves but for liberating the country from foreign rule so that the countrymen can lead an independent life free from foreign oppression.
The similarities are thus worth mentioning to truly understand the meaning of a “Just cause”
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