Why should you introduce a Hero and Villain for a compelling Story?

The following insight from Carmine Gallo’s best seller, The Storyteller’s Secret sheds light as to how introducing a Hero and Villain can enable compelling storytelling.

“The next time you face a skeptical audience, paint a picture of the villain before you introduce your product or service—the conquering hero. The villain/hero narrative simplifies the problem your idea solves and, if you use simple words, you might be surprised at just how quickly your idea catches on.”

Carmine Gallo

Please leave this field empty

Don’t miss these tips!

Email Address *

We don’t spam! Read our privacy policy for more info.

Thanks for submitting the form. With your help I am sure we can collectively Pile On Motivation and make our lives more Fulfilling.