Williams Sonoma’s Decoy to revive Bread Machine sales.

Learn how Williams Sonoma tactfully leveraged Decoy effect

Dan Ariely mentions at length about the decoy effect to influence human irrationality, in his book Predictably Irrational. One practical example of this is how Williams Sonoma’s decoy effect was able to revive sales of its bread bakery machine.

Read this insight to understand how the sales of its bread bakery machine was revived.

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