Category: Book review
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Why adopting an INFINITE MINDSET needs COURAGE?
Adopted from Simon Sinek’s book The Infinite Game. Realizing something in quick time in the short term needs a FINITE mindset.To achieve something in the long run , deriving fulfillment , needs an INFINITE mindset and hence the requisite amount of risk and courage. The following quote summarizes this very aptly: “Bowing to the pressure…
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How this great quote endorses a “Fish Philosophy” principle
Stephen Lundin’s book Fish Philosophy takes about the importance of “Being Present” as an important principle to follow in a workplace to stay healthy and remain happy. Being Present is an essential skill in a leader who has a gift of great listening skills so that the followers feel like “Being heard”. The following Simon…
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Winning “minds” or “hearts” – Which is more difficult?
The HEART represents the LIMBIC or EMOTIONAL brain which does not have power to interpret language.It can only understand signals. MIND represents the RATIONAL BRAIN the part that understands reason and logic for e.g – comparison of features in a product and associated benefits. This is why WINNING HEARTS is much more difficult , needs…
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What happens when WHY goes fuzzy?
Knowing your WHY as an individual or an organization is the ONLY way to maintain lasting success and have a greater blend of innovation and flexibility. When a WHY goes FUZZY , it becomes very difficult to maintain growth , innovation and inspiration to drive the original success.In such cases MANIPULATION and NOT INSPIRATION dominates…
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Inspiring customers to buy a product
Manipulating buying behavior from a customer can lead to short term gains , create a desire but can never create LOYAL customers. Inspiring leaders who start with WHY and communicate clearly the meaning of the offering are able to command loyalty from their customers. It is the CAUSE represented by the company , brand ,…
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Why corporate communication should start with WHY?
When we start the communication with WHY , the message would appeal to the emotional limbic brain and hence provide the reason to BUY a product or service. The WHAT’s in the product or service would serve as the TANGIBLE proof of that belief.These would then appeal to the rational brain and become the reasons…
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Why co-founders of an organization need to have complementary skills?
It is not sufficient for a FOUNDER to espouse a WHY and communicate it clearly to the entire organization. A founder who espouses a WHY needs an equally capable peer who knows HOW to run the company and advance the WHY or the JUST CAUSE around which the organization revolves. Thus a combination of a…
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What is meant by “Celery Test”?
Simon Sinek mentions about this in his book Start With Why. When the WHY is communicated clearly by the leader in an organizations it appropriately acts as a FILTER for all decision making even for folks at the lower level based on the clearly stated WHY. Thus any decision making , hiring , strategies ,…
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United had TED ,Delta launched SONG but both failed , WHY?
In order to compete with the iconic brand SouthWest Airlines in the economy airline segment , United launced TED while Delta Airlines launched SONG. Both these brands failed.It is not because of WHAT they did it is because noone was convinced WHY the brands existed in the first place. SouthWest on the other because of…
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Characteristics of “Gut Decisions”
“Gut Decisions” just feel right. It all happens in the part of the brain known as the LIMBIC BRAIN. It is not an accident that we use the word “feel” to explain those decisions. The reasons that gut decisions feel right is because the part of the brain that controls them also controls our feelings.…