Three golden rules to spread a GREAT idea as an EPIDEMIC..

Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point

The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”

Ever wondered as to HOW we CHOOSE our FRIENDS??Read this to know more..

Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point

A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”

Do you want to be someone’s BEST FRIEND? Be prepared for EMOTIONAL exertion..

Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point

To be someone’s best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”

“Emotion is CONTAGIOUS”, as all great leaders show us time and time again..

Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point

If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”

This is what makes APPLE Infinite minded..

Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

Where a finite-minded player makes products they think they can sell to people, the infinite-minded player makes products that people want to buy. The former is primarily focused on how the sale of those products benefits the company; the latter is primarily focused on how the products benefit those who buy them.”

Whereas BEST is FINITE, BETTER is INFINITE..So why not adopt BETTER?

Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

Infinite-minded leaders understand that “best” is not a permanent state. Instead, they strive to be “better.” “Better” suggests a journey of constant improvement and makes us feel like we are being invited to contribute our talents and energies to make progress in that journey.”

Social savvy NOT IQ is a skill that needs to be learned over time..This is why

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

IQ is a measure, to some degree, of innate ability. But social savvy is knowledge. It’s a set of skills that have to be learned. It has to come from somewhere, and the place where we seem to get these kinds of attitudes and skills is from our families.”

This is the glaring TRUTH that studies reveal on EXPERTISE..

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

The idea that excellence at performing a complex task requires a critical minimum level of practice surfaces again and again in studies of expertise. In fact, researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.”

Why are JEWS so SUCCESSFUL?Is it only IQ or something else?

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

The conventional explanation for Jewish success, of course, is that Jews come from a literate, intellectual culture. They are famously “the people of the book.” There is surely something to that. But it wasn’t just the children of rabbis who went to law school. It was the children of garment workers. And their critical advantage in climbing the professional ladder wasn’t the intellectual rigor you get from studying the Talmud. It was the practical intelligence and savvy you get from watching your father sell aprons on Hester Street.”

This is why for any ACHIEVEMENT, PREPARATION is the key..

Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

Achievement is talent plus preparation. The problem with this view is that the closer psychologists look at the careers of the gifted, the smaller the role innate talent seems to play and the bigger the role preparation seems to play.”