This is why Unleashing our innate desires lead to a quality life

Adopted from the following great insight shared by Daniel Pink from the book Drive

Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.”

Is innovation CHEAPER in the long run? Read this to know more

Adopted from the following great insight shared by Daniel Pink from the book Drive

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote. TOM KELLEY General Manager, IDEO”

Want to make a career out of your passion?This is the framework to follow

Adopted from the following great insight shared by Jim Collins from the book Good to Great

The HegdeHog concept highlighted in the book is the framework to follow to choose a profession that matches our passion

This is the problem of RELATIVITY , which human beings are addicted to

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

This is the problem of relativity-we look at our decisions in a relative way and compare them locally to the available alternative.”

Know this quirky human psychology often exploited by marketers

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

People are sometimes willing to sacrifice the pleasure they get from a particular consumption experience in order to project a certain image to others.”

What If all economists had thought like this?

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

PLACEBO is the other name of how MIND controls BODY

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

When people think about a placebo such as the royal touch, they usually dismiss it as “just psychology.” But, there is nothing “just” about the power of a placebo, and in reality it represents the amazing way our mind controls our body.”

If you Fail to adhere to these , be prepared for Misery

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

Resisting temptation and instilling self-control are general human goals, and repeatedly failing to achieve them is a source of much of our misery.”

Quirky HUMAN MOTIVATION at play

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”

This is why our brains are wired for IRRATIONAL DECISION making

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

Standard economics assumes that we are rational… But, as the results presented in this book (and others) show, we are far less rational in our decision making… Our irrational behaviors are neither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.”