Why Companies with a strong sense of WHY , are top performers?

Companies with a STRONG SENSE of WHY are able to INSPIRE their EMPLOYEES.

These employees are more PRODUCTIVE and INNOVATIVE and the feeling they bring to WORK attracts other people eager to work there as well.

When people inside a company know WHY they come to work , people outside the company are vastly more likely to understand WHY the company is so special.In such a work culture all employees NEED EACH OTHER.

Adopted from Simon Sinek’s book Start With Why

How Great Leaders look at “good fits” in an organization?

All great leaders have in COMMON is the unique ABILITY to find GOOD FITS to join their organizations.


The ability to find such people makes it easier for them to provide GREAT SERVICE.

SouthWest is a great example for the same.

As Herb Keller famously said :

“You do not hire for skills , you hire for ATTITUDE.You can always TEACH SKILLS.”

Adopted from Simon Sinek’s book Start With Why

How Herb Kelleher’s notion turned SouthWest into an iconic company?

Herb Kelleher who was at the helm of SouthWest Airlines for many years , was considered a HERETIC for positioning the NOTION that it is the company’s responsibility to look after the EMPLOYEES FIRST.

HAPPY EMPLOYEES would ensure HAPPY CUSTOMERS and they in turn would ensure HAPPY SHAREHOLDERS in that order.

This notion reflected in the culture of SouthWest and made it an iconic company it is today.

Adopted from Simon Sinek’s book Start With Why

How do Level 5 leaders motivate their people?

Level 5 leaders firstly board the RIGHT PEOPLE in the BUS and take the WRONG PEOPLE off the bus.

Since they already have the RIGHT PEOPLE , they will be SELF MOTIVATED.

Hence the key if NOT to DE-MOTIVATE these people.

The sure shot means of DE-MOTIVATING them is to ignore the BRUTAL facts of REALITY which is why this avoided at all costs by these LEVEL 5 leaders.

Adopted from Jim Collins’s book Good to Great.

Great Leaders encourage”Healthy Scientific Debates”

Great organizations led by Level 5 leaders are ones that have a penchant for INTENSE DIALOGUE.

These organizations DO NOT use these “heated discussions” as a gimmick to let people “HAVE THEIR SAY” so that they could “BUY IN” to a predetermined decision.

The process that is rather adopted is one of a “HEATED SCIENTIFIC DEBATE” wherein the people are engaged in SEARCH for the BEST ANSWERS.

Adopted from Jim Collins’s book Good to Great

Why creating the “right climate” in a workplace is important?

Leadership is about creating a right climate where the TRUTH is HEARD and the BRUTAL FACTS are CONFRONTED.

There is a huge difference between the opportunity to “HAVE ONE’s SAY” and the opportunity “TO BE HEARD”.

The Level 5 leaders understand this important difference and CREATE A CULTURE where PEOPLE have a TREMENDOUS OPPORTUNITY to be HEARD and ultimately for TRUTH to be HEARD.

Adopted from Jim Collins’s book Good to Great

The pitfalls of being “Charismatic”

Great leaders know that a strong charismatic personality can become a LIABILITY rather than an ASSET.

The strength of CHARISMA in personality can sow the seeds of PROBLEMS when people FILTER the BRUTAL FACTS from the CHARISMATIC leader.

A great charismatic leader is mindful of this fact and overcomes this by being consciously attentive.

Think of Winston Churchill , his charisma and his fight against Hitler.In order to safeguard against the problem of unpleasant brutal facts  not reaching him , Churchill created the Statistical Office to ensure that these details always reached him.

Adopted from Jim Collins’s book Good to Great.

Why having a “Vision” alone is not sufficient?

Iconic companies have been driven by a vision but that alone has never been sufficient.

There is nothing wrong in pursuing a VISION for greatness.Where iconic companies like SouthWest , Apple , Costco stand out from their peers is that these companies have continually refined the path to greatness by being willing and flexible to FACE BRUTAL FACTS of REALITY.

This has been scientifically explained by Jim Collins in his book titled Good To Great.