Category: Marketing
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Are you Brilliant in Tiny Bursts?
Seth Godin mentions that if you are brilliant in tiny bursts, it is sure to pay off. A linchpin is one who does all work as any regular person does, just that he is brilliant in tiny bursts. In Linchpin, Seth Godin cites the example of Sir Richard Branson and says how by being brilliant…
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The Four Quadrants of Discernment
Read this blog to understand about the four quadrants of discernment and where exactly a Linchpin fits in. A Linchpin is one who puts the right effort at the right place to provide the desired outcome. The other quadrants show why bureaucrat, whiner and fundamentalist zealot pale into insignificance when compared to a Linchpin.
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The Birth of a Linchpin
The journey from old to new American dream has resulted in the birth of a linchpin. In his book Linchpin, Seth Godin cites the journey from old to new American dream and how a Linchpin is quintessential for the realization of the new dream. As we can see, the new American dream demands remarkability and…
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Three qualities to make you INDISPENSABLE
If you want to know the three qualities that make you indispensable, read the below post inspired from Seth Godin’s book Linchpin.
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Anxiety versus Fear
Anxiety versus Fear which is more harmful? Read this blogpost to know more. As Seth Godin mentions in Linchpin, fear is our innate instinct and keeps us alive. Whereas anxiety most of the times is undesirable. The following insight throws more light on this.
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How Good Stories reinforce our Worldview?
Good stories have the power of reinforce our worldview. These have the power to satisfy a consumer’s hidden desires. Inspired from Seth Godin’s book All Marketers are Liars.
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The Hallmark of a Remarkable Story
The hallmark of a remarkable story is its ability to meet the wishes that are part of a consumer’s worldview. The elements of such a story has been highlighted in this post, inspired from All Marketers are Liars.
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Top Four Reasons of Product Failure
The top four reasons of product as well as service failure has been illustrated below. This insight has been inspired from Seth Godin’s book All marketers are Liars.
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Need of a Purple Cow in Marketing
The need of a purple cow in marketing is being felt now more than ever before. The reason why a purple cow is needed has been mentioned in All Marketers are Liars by Seth Godin.
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How AUTHENTIC STORIES result in WIN WIN?
The reason authentic stories result in win win has been highlighted in the below mentioned insight. This insight has been inspired from Seth Godin’s All Marketers are Liars.