Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit
“It wasn’t God that mattered, the researchers figured out. It was belief itself that made a difference. Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.”
Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit
“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.”
Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit..
“The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they both have the power to spark word-of-mouth epidemics.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
Adopted from the following great insight shared by Simon Sinek from the book Together is Better , the following insight is a masterclass on improving persuasive skills.
“The MIND can be CONVINCED but the HEART must be WON.”
