Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
Great tips on producing desired email communication..
1. Emails should contain as few words as possible.
2. Make it easy to see your central point at a glance, in one screen.
3. Never send an email that could emotionally affect another person unless it’s pure positive feedback.
4. Emotional issues must be discussed by phone; email should be used only to book a time for a call.
5. If you accidentally break rule number four, phone the person immediately, apologize, and discuss the issue by phone.
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
“A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test. It was five points for women, and fifteen points for men. This effect is similar to missing a night’s sleep. For men, it’s around three times more than the effect of smoking cannabis.
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
“Mindfulness is a habit, it’s something the more one does, the more likely one is to be in that mode with less and less effort…it’s a skill that can be learned. It’s accessing something we already have. Mindfulness isn’t difficult. What’s difficult is to remember to be mindful.”
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
“New lovers tend to “lose their minds” and do all sorts of crazy things in the heat of the moment. One study showed that new lovers’ brains have a lot in common with people on cocaine. Dopamine is sometimes called the “drug of desire.” Too much dopamine, from being “high with excitement,”
Adopted from the following great insight shared by David Rock from the book Your Brain at Work
“One insight about prioritizing involves getting disciplined about what you don’t put on the stage. This means not thinking when you don’t have to, becoming disciplined about not paying attention to non-urgent tasks unless, or until, it’s truly essential that you do.”
Adopted from the following great insight shared by Daniel Pink from the book The Power of Mind
“The R-Directed aptitudes so often disdained and dismissed—artistry, empathy, taking the long view, pursuing the transcendent—will increasingly determine who soars and who stumbles. It’s a dizzying—but ultimately inspiring—change.”