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Category: Self Help

  • Are you in DIRE NEED of ENGAGING your EMPLOYEES?Allow “Community Days”..

    Atlassian has a concept of FedEx day wherein employees are free to do a project of their choice with people of their choice and have to show a tangible outcome.The whole idea behind doing the same is as mentioned by David Rock in the following extract from Your Brain at Work..

    “In the workplace, in order to increase fairness some organizations allow employees to have “community days,” where they give their time to a charity of their choice.”

  • Why is a LINCHPIN a BOSS’s DELIGHT?

    Adopted from the following great insight shared by Seth Godin from his book Linchpin highlights how a LINCHPIN turns out to every BOSS’s delight.

    What the boss really wants is an artist, someone who changes everything, someone who makes dreams come true. What the boss really wants is someone who can see the reality of today and describe a better tomorrow. What the boss really wants is a linchpin.”

  • Are you looking for a new CEO?To frame the perfect job description think CVO..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    A Chief Executive Officer is actually a Chief Vision Officer, someone who is responsible for setting and articulating and ensuring the organization is heading in one direction and then hiring the people and giving them direction beyond the short term.”

  • As an ENTREPRENEUR are you COMPROMISING with your HIRING STRATEGY?High time you realized the need of “A GRADE” EMPLOYEES..

    Adopted from the following great insight shared by Guy Kawasaki from the book The Art of The Start

    The “Art of The Start” by Guy Kawasaki mentions the following famous saying of Steve Jobs , on the need to hire ‘A’ grade employees , for any emerging start up:

    A’ grade employees would hire ‘A’ grade employees , ‘B’ grade employees would hire ‘C’ grade employees , ‘C’ grade employees would hire ‘D’ grade employees and soon the organization will be filled with bozos of no use.

  • As an ENTREPRENEUR are you in a RUSH for more SOCIAL CONNECTIONS?This is WHY you should know “SCHMOOZING”..

    The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.

    In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he defines it as-

    The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.

  • As an ENTREPRENEUR are you in a RUSH for more SOCIAL CONNECTIONS?This is WHY you should know “SCHMOOZING”..

    The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.

    In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he defines it as-

    The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.

  • Do you FEEL PROUD of your RATIONALITY?I bet you cannot ignore these IRRATIONAL HABITS..

    Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

    1. Decoy effect – Introducing a –VE of something , as a decoy , can influence choice/human behavior when that something is pitched against some other option.
    2. Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression.
    3. Gravitational pull of FREE – We agree with it or not , all humans have a natural inclination towards something offered for FREE even though that product/service being offered is not something that we desire.
  • Are you into PRODUCT DESIGN and searching for the recipe of HABIT FORMING PRODUCTS?The Hooked Model is your ANSWER..

    Hooked By Nir Eyal mentions of a 4 step Hook Model in order to create “habit forming” products. The steps are as follows:

    1. Trigger – Internal teiggers followed by external triggers to cause a craving
    2. Action – Take action after getting enticed by the trigger
    3. Variable rewards – These make dopamine to flow through our veins and get us excited
    4. Invest – Invest once convinced with the rewards
  • HOOK your CUSTOMERS to your PRODUCT.

    Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product.

    To hook a customer to a product , the product should get ingrained with the habit of the customer via the following :

    1. Hook Model – Follows this order a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit ZoneA product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a key for a product’s high performance and repeat value in the mind of a customer.
  • Are you good at ANALYSIS yet NOT able to GRAB the BIG PICTURE?This is where you should FOCUS ON..

    Adopted from the following great insight shared by Daniel Pink from the book A Whole New Mind

    1) Left Brain for number crunching vs Right Brain for getting the big picture

    2) From Industrial Age till Information Age need of the hour was L(Left Brain) Directed thinking.

    3) In the modern Conceptual Age , in the age of abundance , R(Right Brain) Directed Thinking would rule.