Algorithmic tasks are those where we follow a set of instructions and reach a conclusion.
Creativity and ad campaigns are mostly heuristic where the ask is to come up with something new.
Whereas algorithmic tasks need “Left Brain” , heuristics need “Right Brain” orientation.
Hence for algorithmic tasks , Motivation 2.0 or Reward and Punish can be a good enabler.
Whereas for heuristics , autonomy , mastery and purpose part of intrinsic motivation and Motivation 3.0 acts as the catalyst.
Adopted from Daniel Pink’s book Drive.