Are you FAILING to ADOPT a GOOD HABIT?Learn how to TRIGGER the HABIT LOOP..

Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit Habits develop in a region of limbic brain named “basal ganglia”. The habit loop consists of three components. 1)Cue – The trigger based on which brain decides whether to consider sequence of actions as habits. 2)Routine – RepetitiveContinue reading “Are you FAILING to ADOPT a GOOD HABIT?Learn how to TRIGGER the HABIT LOOP..”

Working memory of brain is limited – Use it judiciously for top performance

Our brain’s working memory like a computer’s RAM is of limited capacity. Though there is still dispute on maximum number of items that can be kept in working memory at one time , the number 4 is the mostly accepted number. This being said a lot of the great personalities can efficiently multi task forContinue reading “Working memory of brain is limited – Use it judiciously for top performance”

How to train our brain to effectively “Multi-Task”

David Rock in his book Your Brain at Work, clearly explains the limitation of working memory capacity of the new rational human brain i.e. Prefrontal Cortex As a result of this trying to perform more than one conscious task at a time can be detrimental in terms of performance. Yet few people effectively multi task.TheyContinue reading “How to train our brain to effectively “Multi-Task””

“Hook Model” – How to “Hook” a customer to a product?

“Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways: Hook Model – Start with and move subsequently a)Continue reading ““Hook Model” – How to “Hook” a customer to a product?”