Tag: Basal Ganglia
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Are you FAILING to ADOPT a GOOD HABIT?Learn how to TRIGGER the HABIT LOOP..
Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit Habits develop in a region of limbic brain named “basal ganglia”. The habit loop consists of three components. 1)Cue – The trigger based on which brain decides whether to consider sequence of actions as habits. 2)Routine – Repetitive…
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Working memory of brain is limited – Use it judiciously for top performance
Our brain’s working memory like a computer’s RAM is of limited capacity. Though there is still dispute on maximum number of items that can be kept in working memory at one time , the number 4 is the mostly accepted number. This being said a lot of the great personalities can efficiently multi task for…
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How to train our brain to effectively “Multi-Task”
David Rock in his book Your Brain at Work, clearly explains the limitation of working memory capacity of the new rational human brain i.e. Prefrontal Cortex As a result of this trying to perform more than one conscious task at a time can be detrimental in terms of performance. Yet few people effectively multi task.They…
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“Hook Model” – How to “Hook” a customer to a product?
“Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways: Hook Model – Start with and move subsequently a)…