Carmine Gallo mentions that during crisis the communication needs to be very crisp and clear.
The below mentioned insight illuminates us on mental noise theory as applied to crisis communication.
Mental Noise Theory applied to crisis communication sets the guidance that messaging during crisis should be clear, crisp and concise for the desired effect.
Carmine Gallo in his book The Bezos Blueprint mentions about this Warren Buffet trick for Crisp Writing.
Warren Buffet thus imagines his sisters Doris and Bertie, when he is writing a letter to investors to picture his audience while writing such complex content.
Evolution of Jeff Bezos’s writing skills – Did you know this?
Carmine Gallo has analyzed all 24 letters Jeff Bezos wrote to shareholders from 1997 to 2020 and his analysis highlights the evolution of Jeff Bezos’s writing skills over time, in his best selling book The Bezos Blueprint. The writing evaluated for readability on the Flesch Kincaid scale, shows an improvement by leaps and bounds, towards end years.
This thus bears ample testimony to the fact that writing skills can improve over time.
Carmine Gallo mentions about the Flesch Kincaid Test in his book The Bezos Blueprint.
This test is regarded as the gold standard of readability and provides a guideline to improve readability of a script for a target audience. This is thus a quintessential companion for improving written skills.
Carmine Gallo’s great tips to improve your communication skills
Carmine Gallo through his best selling book The Bezos Blue Print has provided us a lot of insights on how to improve our communication skills by adopting best practices from Amazon.
One such piece of advice on presentation has been mentioned here: