How the Idea Diffusion curve can serve as a radar to customer loyalty

The Idea Diffusion curve highlights the Innovators and early adopters as the ones who are not risk averse when it comes to trying out NEW products These are ones who love experimenting and whose word of mouth truly matters Thus a company who creates a new product should first try to impress and attract theseContinue reading “How the Idea Diffusion curve can serve as a radar to customer loyalty”

What has the “Idea Diffusion Curve” to do with “Customer Loyalty”?

The Idea Diffusion Curve popularized by Everett Rogers is a bell curve with the following characteristics: First 2-3% towards the left consists of “Innovators“ Next 14% consists of “Early Adopters“ Next 34% consists of “Early Majority“ Next 34% consists of “Late Majority“ Finally the 16% consists of “Laggards“ Innovators and Early Adopters are those whoContinue reading “What has the “Idea Diffusion Curve” to do with “Customer Loyalty”?”