This is the problem of RELATIVITY , which human beings are addicted to

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “This is the problem of relativity-we look at our decisions in a relative way and compare them locally to the available alternative.”

Know this quirky human psychology often exploited by marketers

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “People are sometimes willing to sacrifice the pleasure they get from a particular consumption experience in order to project a certain image to others.”

What If all economists had thought like this?

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

PLACEBO is the other name of how MIND controls BODY

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “When people think about a placebo such as the royal touch, they usually dismiss it as “just psychology.” But, there is nothing “just” about the power of a placebo, and in reality it represents the amazing way our mind controlsContinue reading “PLACEBO is the other name of how MIND controls BODY”

If you Fail to adhere to these , be prepared for Misery

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “Resisting temptation and instilling self-control are general human goals, and repeatedly failing to achieve them is a source of much of our misery.”

Quirky HUMAN MOTIVATION at play

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”

This is why our brains are wired for IRRATIONAL DECISION making

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational “Standard economics assumes that we are rational… But, as the results presented in this book (and others) show, we are far less rational in our decision making… Our irrational behaviors are neither random nor senseless- they are systematic and predictable.Continue reading “This is why our brains are wired for IRRATIONAL DECISION making”

To CHEAT is HUMAN , this is why

Adopted from the following great insight shared by Dan Ariely from his book Predictably Irrational “This result suggests that cheating is not driven by concerns about standing out. Rather, it shows that our sense of our own morality is connected to the amount of cheating we feel comfortable with. Essentially, we cheat up to theContinue reading “To CHEAT is HUMAN , this is why”

The psychology behind HONESTY and DISHONESTY

Adopted from the following great insight shared by Dan Ariely from his book Predictably Irrational “Honesty and dishonesty are based on a mixture of two very different types of motivation. On the one hand, we want to benefit from cheating (this is the rational economic motivation), while on the other, we want to be ableContinue reading “The psychology behind HONESTY and DISHONESTY”

This is what comes in the way of “life changing decisions”

Adopted from the following great insight shared by Dan Ariely from his book Predictably Irrational “It is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of themthan we realize, and they come to visit us more often than weContinue reading “This is what comes in the way of “life changing decisions””