Pile On Motivation

Join 21.9K other subscribers

Tag: Design of Habit forming products

  • FIVE WHY Approach to build a HABIT FORMING PRODUCT.

    FIVE WHY Approach to build a HABIT FORMING PRODUCT.

    To build a habit forming product, it’s a great idea to follow the Five Why Approach.

    As mentioned by Nir Eyal in Hooked, the Five Why Approach is great framework to zero in on an idea to build a habit forming product.

    Once the habit drives customer’s behavior, customer engagement skyrockets.

    This is a strategy adopted by all popular social media products e.g. FB, Instagram etc.

  • Hooking a customer to a product

    Design of habit forming products

    “Hooked” By Nir Eyal mentions  4 steps , the marketing department of every company takes in order to create “habit forming” products. The steps are as follows:

    1. Trigger  –  Create Internal followed by external triggers to create a sense of craving for the product.This can be social media driven campaigns as well.
    2. Action – This step enables the customer to take action after getting enticed by the trigger
    3. Variable rewards – Variable rewards , part of the enticement keeps the customer engaged and enables the flow of the neurotransmitter named “dopamine”.This leads to the excitement and addiction towards the product.
    4. Invest – Once the customer is convinced by the “rewards” he/she expresses the desire to “invest” and hence get hooked to the habit forming product.

    So any product that needs to ethically engage with the customer needs to follow these 4 steps of habit formation.