Understanding the importance of Fogg Behavior Model for customer behavior
To know the importance of the very famous Fogg Behavior Model for driving customer engagement, please read this insight.
The significance of the model stems from the fact that it states that all three components of motivation, ability and trigger are needed in the right proportion to drive desired consumer behavior.
The blog post has been inspired from Hooked, a book by Nir Eyal.
For another such wonderful insight from the book Hooked, please read this insight:
https://viewpointsunplugged.com/peculiarity-of-brains-pleasure-center-what/
The book Hooked by Nir Eyal is indeed a rare gem. Its a must read if you want to build a habit forming product.
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM