Pile On Motivation

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Tag: habit forming product

  • Habits are Key to Customer Lifetime Value. How?

    Habits are Key to Customer Lifetime Value. How?

    Habits drive customer engagement. Habits drive repeat behavior. To understand how habits are key to increased customer lifetime value (CLTV) read this insightful post.

    This post highlights why successful product companies drive customer engagement through habit forming behavior.

  • HOOK your CUSTOMERS to your PRODUCT.

    Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product.

    To hook a customer to a product , the product should get ingrained with the habit of the customer via the following :

    1. Hook Model – Follows this order a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit Zone – A product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a key for a product’s high performance and repeat value in the mind of a customer.

  • Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..

    In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

    The formula is B = MAT where behavior of an user is a function of the following three parameters
    B = behavior , M = motivation , A =ability of the purchase & T = trigger provided