Understand the Ikea Effect to increase customer engagement
Dan Ariely has coined the term Ikea Effect to enlighten all of us how the Swedish giant is able to drive customer engagement.
This phenomenon finds a mention in Nir Eyal’s book Hooked where he explains this principle to explain customer engagement.
By giving the ownership of assembling the items purchased to the customers, they get more attached towards them.
Along with this irrationality there are various such quirks that Dan Ariely has mentioned in his book Predictably Irrational.
Highlighted below is one such irrationality:
https://viewpointsunplugged.com/why-a-seller-values-property-more-than-buyer/
To know more about Nir Eyal and Dan Ariely please read the following links:
https://en.wikipedia.org/wiki/Nir_Eyal
https://en.wikipedia.org/wiki/Dan_Ariely