Early 1973 Intel adopted the motto “Intel delivers” not “Intel innovates”
This bears ample testimony to the fact that in any industry beyond an “innovation threshold” what matters is fanatical discipline to keep playing the infinite game
Adopted from Jim Collins’s book titled “Great by Choice”
Every business environment be it biotechnology , medical devices , airlines , insurance etc. has an “innovation threshold”
For airlines it is low & biotechnology driven by patents is high
To compete in an industry all big players have to operate beyond this threshold.The top performing ones are those who innovate judiciously without getting burnt out
Adopted from Jim Collins’s book “Great by choice”