John Brown at the iconic 10x performing Stryker Inc. believed in this philosophy.
By not being too aggressive trying to over innovate , sometimes turns out to be the best strategy to survive in the longer run.
USSC was Stryker’s biggest and more fancied competitor whose reputation of out-innovating competition eventually led to burn out and eventual downfall in the longer run.
Adopted from Jim Collins’s book titled “Great By Choice”