The new model of commerce is interactive , fluid and decentralized This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it. In the modern day every person who interacts with a consumer is doing marketing as leadership. HenceContinue reading “Why the new model of Commerce needs Linchpins?”
Tag Archives: Linchpin
How do Linchpins manage complex situations
“Linchpins make their own MAPS and thus allow the organization to navigate more quickly than it ever could if it had to wait for the paralysed crowd to figure out what to do next” This is why Linchpins are so valuable during times of great complexity Adopted from Seth Godin’s book Linchpin
A Linchpin is indispensable for this reason
Shown below is the diagram that shows the traits that go on to make a Linchpin indispensable When we take the path of servile obedience for the sake of risk averseness we end up Surrendering a fulfilled life Adopted from Seth Godin’s Linchpin
How the “limbic brain” creates resistance
The Limbic brain understands only signals and it’s inherent tendency is to resist change. This resistance , the fear of standing out rears its ugly head every time we are on the hook for the sort of work that demands unique creativity Linchpins are the sparse little willing to do this sort of work overcomingContinue reading “How the “limbic brain” creates resistance”
Unique creativity in Linchpins
“Unique creativity requires domain knowledge , a position of trust and the generosity to actually contribute Unique implies creativity is focused and insightful” This is why unique creativity cannot be replicated in a factory model of working and is specific to Linchpins Adopted from Seth Godin’s book Linchpin
How a “Linchpin” leads and connects people?
“A “Linchpin” helps leads and connects people in the organization actively and with finesse. This takes emotional labor and cannot be done by following instructions in a manual.” Adopted from Seth Godin’s book Linchpin.
The seven qualities of a “Linchpin”
The seven qualities that goes into making a “Linchpin” indispensable are: Providing a unique interface between members of the organization Delivering unique creativity Managing a situation of great complexity Leading customers Inspiring staff Providing deep domain knowledge Possessing a unique talent Adopted from Seth Godin’s book Linchpin
A “Linchpin” chooses a right boss
“A linchpin finds a boss who cannot live without a Linchpin. He finds a boss who adequately values his scarcity and contribution and rewards with freedom and respect. A linchpin does the work and makes the difference” Adopted from Seth Godin’s book Linchpin
“Tribe” evolution over the years
Human beings have need for a tribe but the makeup of the tribe has changed forever. Now a tribe consists of our customers or coworkers not only our family, our village or religious groups Adopted from Seth Godin’s book Linchpin
This truth on marketing has not changed over the years
“For the last five hundred years . the best way to succeed has been to treat everyone as a stranger you could do business with.” Adopted from Seth Godin’s book Linchpin
