Adopted from the following inspirational quote of Steve Jobs , shows the only way to do great work is to love what we are doing..
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
Just cause is a vision which has not been realized but a cause that is worthy enough for believers to even be ready to sacrifice their lives.
The goal of an infinite fame is not to win but to keep playing for the future realization of something bigger than ourselves.
Hence the importance of the just cause especially to a leader to keep the followers engaged.
Thus an organization which enables the employees to work for a just cause are ones where employees end up loving their jobs.
Simon Sinek makes a mention of this in his book titled “The Infinite Game”.