The following self help and motivational insight has been adopted from Daniel Pink’s book Drive..

Motivation 2.0 or the Carrot and Stick motivation method believed in providing extrinsic rewards for maximizing profit.

In short the rationale was , give rewards for producing expected behavior and adhering to compliance standards.

Whereas the modern day knowledge worker age motivational skills is based on intrinsic motivation wherein a sense of autonomy , mastery and sense of purpose inspires the knowledge worker to come up with more creative and innovative work.

Hence Motivation 3.0 is all about Purpose Maximization.

Motivational techniques for stimulating routine work


Routine bound work , dreary , mundane work is something we associate with work that is outsourced to developing countries as well as factories the world over.

Since the work is routine , monotonous hence workers need to be continuously motivated to drive desired results.

For Left Brain oriented work where work is routine and boring , extrinsic awards have been the way to go over the years.

The rationale behind this is that Rewards would stimulate desired behavior and compliance whereas punishment would limit non compliance.

This has been mentioned in great details , as Motivation 2.0 by Daniel Pink in his book Drive

Understanding the science behind reward cues in casinos


Casinos surround themselves with reward cues for e.g. inexpensive food , free liquor , surprise gifts , potential jackpot prizes etc. to act as reward cues in order to stimulate the Nucleus Accumbens in the human brain.

The Dopamine or Addictive chemical that flows as a result stimulates risk seeking behavior in human beings to divert them from their risk averse nature.

Adopted from Daniel Pink’s book Drive

Finite mindset works against our natural abilities


Motivation 2.0 is a term coined by Daniel Pink in his book Drive to explain the Carrot and Stick method of motivation so prevalent and successful in the age of Industrial Revolution.

The rationale was very simple : “Reward desired behavior and results to get more of that , Punish undesired behavior and results to instill fear in the minds of people to avoid the same in due course of time.”

During the age of the factory model i.e. Industry model this Motivation 2.0 worked wonders since work mostly used to be dreary , routine bound , adhering to set of instructions.

For any left brain oriented work where creativity is the last thing expected , where compliance is most sought after , this method works wonders.

But at the same time , human brain is oriented to oppose and sort of fear or punishment and hence such kind of compliance , though good in the short term , is inherently stressful.

Right from the caveman times , human brains have been oriented to love autonomy and works best in an environment where creativity is nurtured by providing a sense of purpose.

This is the reason Daniel Pink mentions in his book Drive , the major reason why Motivation 2.0 fails to make use of our natural abilities and makes an individual short term oriented with narrow focus.

How to make “Carrot and Stick” motivation work for right brain work


Right brain work needs autonomy , mastery and sense of purpose and hence “Carrot and Stick” or Motivation 2.0 methods of motivation can be detrimental and lead to adverse impact.

Rewards via Motivation 2.0 seek compliance in terms of IF-THEN REWARDS kind of a mechanism.

If we change this to a NOW THAT kind of an award without initially promising a reward but once the results are good provide a reward , motivational effects will  be enhanced.

Adopted from Daniel Pink’s book Drive