Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make.”
Tag: Motivation
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Realizing this simple truth can make better Marketers
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”
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This is what happens when consumers feel cheated
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”
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This is the mistake MOST marketers make
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
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This is the science behind buying pattern of consumers
Adopted from the following great quote of Seth Godin from his book All Marketers Are Liars
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
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An important leadership lesson
“A leader does not want to be a STAR.A leader wants to see those around him become STARS.”
Adopted from Simon Sinek’s book Together is Better
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This is why our brain needs to be tuned in line with modern day needs
Adopted from the following great insight shared by Daniel Pink in his book “A Whole New Mind”.
“Today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders.”
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Asking these questions lead to Breakthroughs
Adopted from the following great insight shared by Daniel Pink in his book “A Whole New Mind”.
“Asking “Why?” can lead to understanding. Asking “Why not?” can lead to breakthroughs.”
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These are the MOST essential prerequisites to STAND out in a modern day crowded marketplace
Adopted from the following great insight shared by Daniel Pink from the book A Whole New Mind
“Mastery of design, empathy, play, and other seemingly “soft” aptitudes is now the main way for individuals and firms to stand out in a crowded marketplace.”
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This is what GOOD DESIGN means to an artist
Adopted from the following great insight shared by Daniel Pink from the book A Whole New Mind , illuminates us on the nuances of good design
“Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” —PAOLA ANTONELLI, curator of architecture and design, Museum of Modern Art”