Research and science have found that for effective communication to happen the speaker and listener brains need to be undergo neural coupling. This neural entrainment needs to be happen following the MATCHING PRINCIPLE.
The role of neural entrainment in effective communication has been proven by research. This is what ensures that the speaker and listener are on the same wavelength and are aligned.
The need of Neural Entrainment in effective communication
Unless the speaker and audience exhibit neural alignment effective communication cannot happen. The science of neural alignment and its need in effective communication has been highlighted below. This proves beyond doubt the role of neural entrainment.
This is inspired from Charles Duhigg’s book Supercommunicators.
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