Adopted from the following great marketing quote of Seth Godin..
“Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing.”
Adopted from the following great quote of Seth Godin..
“Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.”
Adopted from the following great quote of Seth Godin..
“As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”
Adopted from the following great marketing quote of Seth Godin..
“As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”
Adopted from Seth Godin’s book titled “Permission Marketing”
The responsibility of a Permission marketer is to convert strangers to friends and friends to customers and then loyal customers.
At each step through this journey trust increases and so does the responsibility of the marketer.
As trust increases naturally profit increases.
In the famous book ,Permission Marketing by Seth Godin ,the difference between the easiest & most common form of marketing i.e. Interruption Marketing and the most desired form of marketing i.e. Permission Marketing stands out.
An interruption marketer is like a hunter who wants to use the power of reach to put across the message to as many customers as possible.
Whereas a Permission marketer cares about frequency and like a farmer crafts his message to nurture the relationship with only those customers who provide the permission to communicate.
Wonderful comparison that brings out this difference in the most apt manner.
In this famous book ,to me,the difference between the easiest & most common form of marketing i.e. Interruption Marketing and the most desired form of marketing i.e. Permission Marketing stands out.
An interruption marketer is like a hunter who wants to use the power of reach to put across the message to as many customers as possible.
Whereas a Permission marketer cares about frequency and like a farmer crafts his message to nurture the relationship with only those customers who provide the permission to communicate.
Wonderful comparison that brings out this difference in the most apt manner.
The responsibility of a Permission marketer is to convert strangers to friends and friends to customers and then loyal customers.
At each step through this journey trust increases and so does the responsibility of the marketer.
As trust increases naturally profit increases.
As mentioned by Seth Godin in his book, Permission marketing as opposed to interruption marketing involves the following –
Use the power of internet to convert strangers to friends , provide a fulfilling experience similar to dating & eventually turn these friends into long term customers.