Adopted from the following great insight shared by Steve Jobs
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through”
Don Norman in his book Emotional Design draws a great comparison between successful product design to great movies.
He mentions the three V concept and relates human brain perception to truly successful movies.
1st V – Visceral – Lizard brain characteristic that gets turned on by appearance , sounds , lights and external show.
2nd V – Vicarious – This relates to behavioural characteristic wherein subconsciously a viewer keeps himself in the shoes of the actors and gets turned on momentarily.
3rd V – Voyeuristic – Most important and leads to memories as a result of which we repeatedly watch certain great movies.
Awesome analogy drawn by the author in making us realise the role of human Brain in making movies memorable ones.A truly great movie thus should have all the three aspects in the right balance.
The book “Emotional Design” by Don Norman talks about seamless message flow between the designer and end user for a truly successful product design.
The conceptual design of the designer should resonate with the mental view of the end user of the product for the product to be a grand success.
The way this message gets communicated has been mentioned as the system image. A truly great product would involve a proper prototype thorough testing and redesign in an iterative manner.
A truly illuminating concept brought out by the author linking human brain’s perception of a product.
Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarised as follows:
Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.
Behavioural Layer – Gets turned on by performance or usability friendliness , robustness of product.
Reflective Layer – This is the uniqueness of humans where memories caused due to fulfilment result in a everlasting impact.
Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarized as follows:
Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.
Behavioral Layer – Gets turned on by performance or usability friendliness , robustness of product.
Reflective Layer – This is the uniqueness of humans where memories caused due to fulfillment result in a everlasting impact.