The need of a purple cow in marketing is being felt now more than ever before.
The reason why a purple cow is needed has been mentioned in All Marketers are Liars by Seth Godin.
Tag: Purple Cow by Seth Godin
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When to STOP INVESTING in a PRODUCT?
The following self help and motivational insight has been adopted from Seth Godin’s book The Purple Cow
“If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.”
This piece of wisdom can go a long way in helping us decide when to stop investing in a product.
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The Magic of KNOWLEDGE SHARING.
The self help and motivational insight adopted from Seth Godin’s book The Purple Cow, enlightens us on the magic associated with knowledge sharing.
“THE RIGHT INFORMATION BRINGS KNOWLEDGE. AND KNOWLEDGE IS POWER. SHARING IT IS EMPOWERMENT.”
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Do you DEAL with CRITICISM or SHY away from it?
The following self help and motivational insight has been adopted from Seth Godin’s book Purple Cow.
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”
Hence if you want to be remarkable you need to deal with criticism.
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What does it take to be REMARKABLE?
The following insight has been inspired and adopted from Seth Godin’s book “The Purple Cow“. The insight shows how we need to be prepared for criticism for being remarkable.
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”
Read more such blogs inspired and adopted from the same book.
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Are you too making the MISTAKE of chasing too many CUSTOMERS?
The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow
“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?”
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Why BEING AVERAGE is NOT an option in modern day MARKETING?
The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”
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Which is that SECURE JOB that is FUTURE PROOF?
The following self help and motivational insight has been adopted from Seth Godin’s book Purple Cow
“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”
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Why being REMARKABLE may NOT be your CUP of TEA?
The following self help and motivational insight has been adopted from Seth Godin’s book Purple Cow
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those who stand out.”