Adopted from the following great saying of Dan Ariely from Predictably Irrational , shows the power of the limbic human brain over the rational brain while making such irrational choices..
“We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless: they are systematic and predictable. We all make the same types of mistakes over and over, because of the basic wiring of our brains.”
Let us analyze the following inspirational quote from Simon Sinek from his book Together is Better:
“The MIND can be CONVINCED , BUT the HEART must be WON.”
Here MIND is the RATIONAL brain or NEO Cortex of human beings which has capability to think rationally , understands logic and can brainstorm.
Here HEART is the LIMBIC or EMOTIONAL brain that has no capability for rational expression.This brain only understand emotional cues and cannot understand logic.
Hence the summary of the quote is that howsoever logically we may place an argument to someone , the best and most effective pitch is wherein we attract the emotional LIMBIC brain for most effective returns.
“The MIND can be CONVINCED but the HEART must be WON.”
This is a very famous quote of Simon Sinek adopted from his book Together is Better.
The human rational brain is used for analysis and understands language , rational thought and logic.
But more often that NOT it is the limbic brain that understands only signals , emotion , love , affection that has to be CONVINCED in order to result in CHANGE.
The “Rational” human brain has great power of analysis and problem solving.It is that part of the brain that understands logic and complex analysis.
On the other hand the “Limbic” or emotional brain can understand only cues and signals and has no power of analysis.
The best quote that I have come across to highlight the difference very aptly , is the one from Simon Sinek in the book “Together is Better”.
“The mind can be convinced but the heart must be won.” – Simon Sinek
Three steps involved in helping the rational mind focus towards a goal even when it is faced with a problematic situation:
1) Focus on the bright spots
2) Provide crystal clear direction to reach from start to finish
3) Script the critical moves involved with the above two points
Adopted from Chip and Dan Heath’s book titled “Switch”
Human brain has two components one the rational brain and the other limbic brain.
Whereas rational brain helps to plan for the future , the limbic or emotional brain often referred as the “elephant” is responsible for emotions.
Thus the rational or analytical part of the brain is often referred to the “Planner” whereas the emotional brain is known as the “Doer”.If emotional brain is the elephant the rational brain is the “rider”.
Thus human behavior is an interplay of these two components.
Chip and Dan Heath mention this in the book titled “Switch”.