Scientifically driving change , in 3 steps

Adopted from the book titled “Switch” from Chip and Dan Heath. Three 3 steps to drive change are: 1) Direct the Rider – The rational brain referred to as the “Rider” needs to a crystal clear direction to be able to drive change 2)Motivate the elephant – Engaging the emotional limbic brain of humans thatContinue reading “Scientifically driving change , in 3 steps”