Art of the Start” by Guy Kawasaki mentions some very important points on “pitching”for entrepreneurs.
One such concept is “Answer the Little Man”.
When you are trying to make a point , be it in a presentation to a venture capitalist or to an audience , always imagine a SMALL MANsitting on your shoulder and asking the question ” SO WHAT “ after every point is made.
This way we would make more relevant & easily understandable comments.
Adopted from the following great insight shared by Guy Kawasaki from the book The Art of the Start..
10/20/30 rule of pitching:
10 – 10 slider presentation
20 – 20 minutes of presentation
30 – 30 Font text in slides for ease of readability
Adopted from the following great insight shared by Daniel Pink
“The purpose of a pitch isn’t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you.”