The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“Your STORY is a SYMPHONY, not a NOTE”
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“Stories (not ideas, not features, not benefits) are what spread from person to person.”
The following self help and motivational insight has been adopted from Malcolm Gladwell’s book Outliers
“My earliest memories of my father are of seeing him work at his desk and realizing that he was happy. I did not know it then, but that was one of the most precious gifts a father can give his child.”
The following self help and motivational insight has been adopted from Malcolm Gladwell’s book Outliers
“Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.”
The following self help and motivational insight has been adopted from Malcolm Gladwell’s book Outliers
“Once a musician has enough ability to get into a top music school, the thing that distinguishes one performer from another is how hard he or she works. That’s it. And what’s more, the people at the very top don’t work just harder or even much harder than everyone else. They work much, much harder.”
The following self help and motivational insight has been adopted from Malcolm Gladwell’s book Outliers
“Those three things – autonomy, complexity, and a connection between effort and reward – are, most people will agree, the three qualities that work has to have if it is to be satisfying.”
The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow
“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?”
The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”