When an idea has this ingredient it is sure to stand out

Adopted from the following great insight shared by Seth Godin from his book Tribes “In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

Right from the caveman times this leadership philosophy has not changed

Adopted from the following great insight shared Seth Godin from his book Tribes “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to beContinue reading “Right from the caveman times this leadership philosophy has not changed”

This is why we judge a person by the WORLDVIEW he adopts

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make”

Do consumers always buy stuff they NEED?This explains

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”

These are NOT the kinds of schools we should send our kids to

Adopted from the following great insight shared by Seth Godin from his book Linchpin “We train the factory workers of tomorrow. Our graduates are very good at following instructions”

There was never a need of a LINHPIN in the industrial era , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In a factory, doing a job that’s not yours is dangerous. Now, if you’re a linchpin, doing a job that’s not getting done is essential.”

Lot of effective solutions fail to get implemented , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heartContinue reading “Lot of effective solutions fail to get implemented , this is why”

A key insight that can illuminate modern day marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventingContinue reading “A key insight that can illuminate modern day marketers”

Service recovery is a hard task for a marketer , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

Linchpins have mastered the art of saying NO , this is how

Adopted from the following great insight shared by Seth Godin from his book Linchpin “There are two ways the linchpin can use “No.” The first is to never use it. Amazingly there is a second kind of linchpin. This person says “no” all the time.”