Have you gauged your own WORLDVIEW yet?

The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

Why should a MARKETEER be an expert STORYTELLER ?

The following self help and motivational insight has been adopted from Seth Godin’s book All Marketers Are Liars “Stories (not ideas, not features, not benefits) are what spread from person to person.”

If you are a MARKETEER does this RING a BELL?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “All marketers are storytellers. Only the losers are LIARS”

Which is that SINGLE most important HUMAN TRAIT?

The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin “Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.”

After knowing this won’t you COMPETE with YOURSELF?

The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin “The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”

How prepared are you to deal with DISCOMFORT?

The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin “Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back forContinue reading “How prepared are you to deal with DISCOMFORT?”

What is it that TRULY defines an ARTIST?

The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

Which is that THING that comes in between effective change management?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack orContinue reading “Which is that THING that comes in between effective change management?”

What explains the COMMON pattern in all our DECISIONS?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

As a MARKETEER have you exploded this MYTH yet?

The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”