Being a LINCHPIN is a matter of MINDSET

Adopted from the following great saying of Seth Godin from his book Linchpin “The linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it.”

Successful marketers satisfy Consumer WANTS not NEEDS

Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass.. Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational andContinue reading “Successful marketers satisfy Consumer WANTS not NEEDS”

These are the two things Apple does extremely well

The following extract adopted from Seth Godin’s book “All Marketers are Liars” proves beyond doubt the 2 main reasons why Apple is able to entice its target segment with iconic products.. There are only two things that separate success from failure in most organizations today: 1. Invent stuff worth talking about. 2. Tell stories aboutContinue reading “These are the two things Apple does extremely well”

This is how “Marketers” are known by the “Stories they Tell”

Extracted from the great book of Seth Godin named “All Marketers are Liars” that proves the effectiveness of story telling for marketers in order to woo consumers to buy their product.. Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. SomeContinue reading “This is how “Marketers” are known by the “Stories they Tell””

This is way “Marketing” is so intertwined with “Spreading of Ideas”

Adopted from the following great quote of Seth Godin from his book All Marketers are Liars.. “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

These insights on why the “human limbic brain” has no capability for rational thought

Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars.. “Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide thatContinue reading “These insights on why the “human limbic brain” has no capability for rational thought”

Why for a marketer , switching a customer to believe a new story is difficult?

Adopted from the following insight shared by Seth Godin in his book All Marketers are Liars.. “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.”

These are situations when “extraordinary talent” gets rewarded

Adopted from Seth Godin’s book Linchpin , mentioned below are the THREE scenarios when extraordinary talent gets recognized and rewarded. When the knowledge is needed on a moment’s notice and bringing someone from outside is too risky or time consuming When the knowledge is required on a constant basis When the depth of knowledge isContinue reading “These are situations when “extraordinary talent” gets rewarded”