Find You Why by Simon Sinek , David Mead , Peter Docker is the second step to Start With Why by Simon Sinek.
This is an awesome book wherein the authors have carved out the steps to do self as well as tribe(group) WHY discovery.
Among myriad amazing concepts outlines in the book the one that I particularly liked and could relate to was the concept of WHY of an organization and its relation to a TREE.
Like a tree has roots and the trunk as its foundation , every organization should have a foundational WHY which would be the meaning as to why the organization exists.This should be the superset of all other WHYs existing inside the organization.
Like a tree has branches , so does an organization have various departments.Each department would have individual WHYs which in some way or the other should be derived out of the organizational WHY else the departments would not in line with the organization goal.
Finally like we have nests on branches , so do organizational departments have individual employees work with blood , sweat and tear to help the organization meet its goals.
This relation between a TREE and ORGANIZATION in helping understand the need for WHY at various levels of an organization is an unbelievable concept outlined in the book which is not only realistic but memorable as well..
For those who have still not had the privilege of reading this book < I would highly recommend reading this book to achieve enlightenment.
Pile on motivation..