A “just cause”as defined by Simon Sinek in “The Infinite Game” is a specific vision of the future state that does not yet exist; a future state so appealing that people are willing to make sacrifices in order to help advance toward that vision.
Such a vision aims at benefits for others in mind without being selfish minded.
Such a vision makes hiring easier wherein passionate people in line with this vision can be onboarded to advance the vision.
Such a just cause makes the people give their blood sweat and tear on being inspired by the broad purpose.Hence a “just cause” is a pre-requiste for survival in an infinite game.