Tag: Why vs What
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What is the BIGGEST LESSON the WRIGHT BROTHERS taught the ENTIRE WORLD?
Adopted from the following great insight shared by Simon Sinek from his book Start With Why Wright Brothers as we all know invented the first airplane. But if we look book at history we can find that Samuel Langley was more equipped than the Wright Brothers , yet could not achieve what the Wright Brothers…
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Achievement comes from WHAT , Success comes from WHY
The following great motivational quote of Simon Sinek , clearly differentiates between Achievement and Success.. “Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.”
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What do John Sculley , Kevin Rollins & Jim Donald have in common?
Apple is known for the vision of Steve Jobs and his co-founder Steve Wozniak. Dell Inc is known for the visionary founder Michael Dell. Lastly Starbucks the iconic coffee chain is known for the vision espoused by Howard Schultz. John Sculley succeeded Steve Jobs at Apple , toppled him and eventually took Apple , a…
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Why corporate communication should start with WHY?
When we start the communication with WHY , the message would appeal to the emotional limbic brain and hence provide the reason to BUY a product or service. The WHAT’s in the product or service would serve as the TANGIBLE proof of that belief.These would then appeal to the rational brain and become the reasons…
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Why just copying a business model will never work?
SouthWest Airlines copied their model from Pacific SouthWest Airlines , even copied their name but eventually carved a niche out for themselves. This is because Herb Kelleher was successfully able to communicate the WHY which translated into all the employee touchpoints with the customers.The consistency of messaging is the reason SouthWest has had customer loyalty…