Targeting a neglected WORLDVIEW and going from there

Adopted from the following great marketing quote of Seth Godin.. “Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.” 

This is what is meant by “Worldview” to a marketer

Adopted from the following great quote of Seth Godin from his book “All Marketers are Liars” “A worldview is not who you are. It’s what you believe. It’s your biases. A worldview is not forever. It’s what the consumer believes right now.”