Category: Book review
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HOOK your CUSTOMERS to your PRODUCT.
Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product. To hook a customer to a product , the product should get ingrained with…
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Are you good at ANALYSIS yet NOT able to GRAB the BIG PICTURE?This is where you should FOCUS ON..
Adopted from the following great insight shared by Daniel Pink from the book A Whole New Mind 1) Left Brain for number crunching vs Right Brain for getting the big picture 2) From Industrial Age till Information Age need of the hour was L(Left Brain) Directed thinking. 3) In the modern Conceptual Age , in…
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For your ORGANIZATION, have your FOUND your JUST CAUSE yet?High time you found one..
Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game A “Just Cause” is defined as the futuristic vision aimed towards engaging employees of an organization for achievement of fulfillment in their lives.This is solely driven by the sense of meaning in the vision that makes monetary short term…
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Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..
In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products. The formula is B = MAT where behavior of an user is a function of the following three parametersB = behavior , M = motivation , A…
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As a LEADER are you aware how “Existential Flex” TEACHES you to ADAPT BETTER ?Learn it the Steve Jobs way..
Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game When Steve Jobs and his team at Apple visited Xerox PARC , Palo Alto CA in 1979 they were introduced to the new GUI based concept. Though Apple had made significant investments in command based interface for its Apple…
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As a LEADER are you looking for a MASTERCLASS on INFINITE MINDEDNESS?CVS Caremark is your point of reference..
Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game CVS Caremark in Feb 2014 , declared that it would stop selling cigarettes in all its stores.This was in line with the broader health care commitment it had embarked on. For many Wall street pundits this seemed a suicidal…
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As a LEADER are you CONFUSED on which to prioritise, PERFORMANCE or TRUST?This should CONVINCE you..
Adopted from Simon Sinek’s book titled “The Infinite Game”. Whereas performance relates to IQ(Intelligence Quotient) , trust relates to EQ(Emotional Quotient) Performance is given more value by finite minded leaders who put numbers ahead of people. Trust is given more value by infinite minded leaders who are willing to take the risks to form trusting…
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Do you WANT to UNDERSTAND the DNA of an INNOVATIVE WORKPLACE?This is the ANSWER you are looking for..
Adopted from Simon Sinek’s book titled “Together is Better” Innovative workplaces are nurtured by visionary infinite minded leaders. These are made up of “trusting teams” where employees trust each other and feel safe in each other’s company.The collaborative atmosphere emanating out of the safe environment encourages members to gel together as a team and make…
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As a LEADER are you DRIVEN by a SENSE of PURPOSE?This is WHY you should..
Adopted from the following great insight shared by Simon Sinek from his book Together is Better Our human brain is oriented to feel comfortable given a sense of purpose and direction. Truly great leaders know this scientific fact and hence to lead a “trusting team” they show their team a sense of purpose. Once our…
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How many of you REMEMBER the ALARM CLOCK named “CLOCKY”?This is why it was so SUCCESSFUL..
Adopted from the following great insight shared by Chip and Dan Heath from Switch.. Gauri Nanda from MIT had designed a unique alarm clock with wheels named “Clocky”. This clock was meant to start moving across the room using the wheels instead of giving the provision to “snooze”. As a result of this the clock…