Repeat business is when people do business multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with an entity whom they are loyal towards.Loyal customers do not bother to research the competition or entertain other options. All it takes for REPEAT businessContinue reading “Why doing “Repeat Business” is NOT same as “Customer Loyalty”?”
Category Archives: Book review
How this quote relates to FISH philosophy?
In FISH PHILOSOPHY by Chris Lundin the following is mentioned as one key principle: “Make It Their Day” The following inspirational quote from Simon Sinek endorses the same fact: “The MORE people you INSPIRE , the MORE people will INSPIRE YOU.”
Best quote that typifies the working of human brain
“The MIND can be CONVINCED but the HEART must be WON.” This is a very famous quote of Simon Sinek adopted from his book Together is Better. The human rational brain is used for analysis and understands language , rational thought and logic. But more often that NOT it is the limbic brain that understandsContinue reading “Best quote that typifies the working of human brain”
What happens when the person who personifies WHY departs without succession planning?
When the person who personifies the WHY departs without clearly articulating WHY the company was founded in the first place , they leave no clear CAUSE for their successor to lead. The new CEO will focus on WHAT rather than the WHY.Worse they may even try to implement their own VISION without considering the JUSTContinue reading “What happens when the person who personifies WHY departs without succession planning?”
Why John Sculley failed at Apple?
John Sculley was hired by Steve Jobs at Apple & eventually removed Steve Jobs for 12 long years at Apple. John Sculley was great at WHAT to do and HOW to do but was never a person with a vision and hence lacked the WHY. John Sculley tried to run Apple as a business andContinue reading “Why John Sculley failed at Apple?”
Most Organizations that inspire people to “do great things” have this in common
In nearly every case of a person or an ORGANIZATION that has gone on to INSPIRE people to DO GREAT THINGS , there exists this special partnership between a person who knows the WHY and another who knows the HOW. This relationship starts to clarify the VISION statement and MISSION statement of an organization. TheContinue reading “Most Organizations that inspire people to “do great things” have this in common”
Why do companies STRUGGLE to communicate their TRUE VALUE?
The struggle that so many companies have to differentiate or communicate their true value to the outside world is NOT a BUSINESS PROBLEM. Rather it is a BIOLOGY PROBLEM. This is just like a person struggling to put emotions to words relying on metaphors , imagery etc. in order to attempt what we feel. ExactlyContinue reading “Why do companies STRUGGLE to communicate their TRUE VALUE?”
What is “Stockdale Paradox”?
James Bond Stockdale was a United States Navy vice admiral and aviator awarded the Medal of Honor in the Vietnam War, during which he was a prisoner of war for over seven years. Commander Stockdale was the most senior naval officer held captive in Hanoi, North Vietnam. His sheer ability to survive during tough timesContinue reading “What is “Stockdale Paradox”?”
Why just copying a business model will never work?
SouthWest Airlines copied their model from Pacific SouthWest Airlines , even copied their name but eventually carved a niche out for themselves. This is because Herb Kelleher was successfully able to communicate the WHY which translated into all the employee touchpoints with the customers.The consistency of messaging is the reason SouthWest has had customer loyaltyContinue reading “Why just copying a business model will never work?”
Why are Charismatic leaders able to command customer loyalty?
We are all drawn to charismatic great leaders and organizations who are good at communicating what they believe. Their ability to make us feel we belong , feel safe and not alone is part of what gives them the ability to inspire us. These are leaders who have the ability to draw us close toContinue reading “Why are Charismatic leaders able to command customer loyalty?”
