Groupthink explained

To understand the harmful effects of groupthink and how it led to the downfall of POLAROID, read this blog post.

Groupthink is indeed the enemy of originality since it discourages dissent and encourages conformity.

POLAROID’s groupthink made key company stakeholders to believe that customers would obsess over HARDCOPIED of PICTURES without realizing the actual ground realities.

The same has been highlighted in this insight inspired from the book Originals