Which is that THING that comes in between effective change management?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack orContinue reading “Which is that THING that comes in between effective change management?”

What explains the COMMON pattern in all our DECISIONS?

The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

As a MARKETEER have you exploded this MYTH yet?

The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

As a MARKETEER how AUTHENTIC are your STORIES?

The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “All marketers are storytellers. Only the losers are liars”

The TWO ingredients of all LINCHPINS..

The following self help and motivational insight has been adopted from Seth Godin’s Godin’s book Linchpin “The combination of passion and art is what makes someone a linchpin.”

Are you aware when RESEARCH on CREATIVITY first began?

The following self help and motivational insight has been adopted from Daniel Pink’s book Drive “In the mid-1960s, two soon-to-be-legendary University of Chicago social scientists—Jacob Getzels and Mihaly Csikszentmihalyi—began studying the elusive subject of creativity.”

Does COMMON SENSE have a role to play in PROBLEM SOLVING?

The following self help and motivational insight has been adopted from Chip Heath’s book Switch “What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how doContinue reading “Does COMMON SENSE have a role to play in PROBLEM SOLVING?”

What goes into the making of a GREAT CHANGE LEADER?

The following self help and motivational insight has been adopted from Chip Heath’s book Switch “A good change leader never thinks, “Why are these people acting so badly? They must be bad people.” A change leader thinks, “How can I set up a situation that brings out the good in these people?”

Do you have the guts to ask “Why Not”?

The following self help and motivational insight has been adopted from Daniel Pink’s book A Whole New Mind “Asking “Why?” can lead to understanding. Asking “Why not?” can lead to breakthroughs.”

How do HABITS form in our BRAIN?

The following self help and motivational insight has been adopted from Charles Duhigg’s book The Power of Habit “This process within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine, which canContinue reading “How do HABITS form in our BRAIN?”